![]() Note how lots of brands now targeting the millennial market are looking to the design styles of the nineties to make their products appear more nostalgic. Giving a product, such as an item of clothing or advert, a stylistic reference to the target market’s nostalgic decade is a surefire way to increase sales. Many contemporary brands have realised the power of tapping into nostalgic marketing for their products. If you were born in the Seventies, this era likewise might seem more nostalgic and positively emotional for you personally, meaning that products with vintage 70s graphic design are more likely to have a powerful psychological draw. If you were born in the Eighties, this decade might have a more nostalgic quality for you as this is the decade when you were a child. Nostalgia is of particular interest for marketers, who tap into the psychological value of retro graphic design style to sell products with a vintage design. The nostalgia factor comes into play in terms of the audience you are aiming at, with designers and marketers aiming particular vintage products at particular demographics to tap into what they find nostalgic about their own childhoods and the periods when their parents were young. For example, a designer can use 50s design elements such as fonts and mid-century illustration to give something a 50s art style or retro graphic design, and combine this with aged textures to give the impression of ageing. These three factors combine to create a vintage design that looks in some way historical or retro. The way you perceive something as appearing ‘vintage’ or ‘old-fashioned’ is conditioned by three factors- nostalgia, perception of age, and visual style. What is vintage design? Everybody has an idea of what looks ‘old’, but when and where you were born can influence your perspective. We'll see how contemporary designers are reinterpreting vintage design and historical graphic design styles to create vintage graphic design that's fresh and unique. Here, we'll walk through a timeline of retro design styles, from Gothic and Victorian through to mid-century modern graphic design, 1950s graphic design, retro graphic design, Bauhaus, and Grunge. In this quick guide, I’ll walk you through some of the most popular vintage design styles so you can recreate an old-fashioned look with more authenticity and attention to detail. When you’re asked to give a design or image a ‘vintage’ look, what does that actually mean? ‘Vintage’ encompasses a whole range of styles, which span decades and design genres. What does retro style mean? Retro or vintage design refers to a broad range of graphic design styles which lift influences and inspiration from different historical eras and retro style design, from mid-century modern graphic design and 50s art styles to vintage 70s graphic design.
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